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Sales & Marketing Manager*** -ANZSCO : 131112

Skill Level 1
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ACT Australian Capital Territory Canberra
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ANZSCO 131112: SALES AND MARKETING MANAGER

Major Group: 1 – Managers | Sub-Major Group: 13 – Specialist Managers | Minor Group: 131 – Advertising, Public Relations and Sales Managers | Unit Group: 1311 – Advertising, Public Relations and Sales Managers
Description: Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation.
ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.
Skill Level 1 : Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.
Specialisations
  • Business Development Manager
  • Market Research Manager
Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.

UNIT GROUP 1311: ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

Description: Plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.
Skill Level: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
Tasks
  • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation’s sales and customer loyalty
  • directing the development and implementation of strategies to promote an organisation’s goods and services to as many people as possible
  • directing the development and implementation of strategies to generate increased consumption of an organisation’s goods and services through the creation and reinforcement of ‘brand image’ or ‘brand loyalty’
  • directing the development and implementation of strategies to build and maintain an organisation’s image and reputation with its customers, investors and the wider public
Other occupations in this Unit Group
  • 131113 – Advertising Manager
  • 131114 – Public Relations Manager