Public Relations Professional - Anzsco

PUBLIC RELATIONS PROFESSIONAL-ANZSCO :225311

SKILL LEVEL 1

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SUMMARY
ANZSCO INFO
UNIT GROUP INFO

State		Capital
ACT	Australian Capital Territory	Canberra
NSW	New South Wales	Sydney
NT	Northern Territory	Darwin
QLD	Queensland	Brisbane
SA	South Australia	Adelaide
TAS	Tasmania	Hobart
VIC	Victoria	Melbourne
WA	Western Australia	Perth

ANZSCO 225311: PUBLIC RELATIONS PROFESSIONAL

Major Group: 2 - Professionals | Sub-Major Group: 22 - Business, Human Resource and Marketing Professionals | Minor Group: 225 - Sales, Marketing and Public Relations Professionals | Unit Group: 2253 - Public Relations Professionals

Description: Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.

Skill Level 1 : Occupations at Skill Level 1 have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification.

Specialisations

Media Liaison Officer
Press Officer
Promotions Officer
Public Affairs Officer
Public Relations Consultant
Public Relations Officer

Specialisation titles are any commonly used titles which refer to a subset of jobs belonging to the occupation designated in the principal title. These jobs involve the performance of specialised tasks rather than the broader range of tasks usually performed in the occupation.

UNIT GROUP 2253: PUBLIC RELATIONS PROFESSIONALS

Description: Plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.

Skill Level: Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

Tasks

planning and organising publicity campaigns and communication strategies
advising executives on the public relations implications of their policies, programs and practices
preparing and controlling the issue of news and press releases
undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
representing organisations and arranging executive interviews with publicity media
attending business, social and other functions to promote the organisation
commissioning and obtaining photographs and other illustrative material
selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity